INTRO

Leaders should be admired, not tolerated.

Today, it seems like leadership “experts” couldn’t be more excited to sell you the promise of a better ego. And they do it using a long list of tricks to get you glued to a screen.

Any screen will do.

Turns out, the blue light emitted by screens is the perfect energy source for growing your sense of irrational self-importance. Like a cactus in the desert, online is the only place a big ego thrives; everywhere else, you’re just a prick. 

 

May we suggest an alternative? Tomorrow’s leadership isn’t about leaders at all. It’s about using empathy to get everyone in the room tuned into the same things, feeling the same stuff. Because when you feel what the whole group is feeling, “you” become the entire room full of people. And that, after all, is what leadership is all about: swallowing your ego.

PLATFORMS

Desktop

Tablet

Mobile

Social Setup

OUR ROLE

Everything

DATE

October 2018

HEADLINES & TONAL EXPLORATION

The journey up is a journey in.

 

If money is your motivation, you’ll run out.

 

Red means go. Green means grow. No means no.

 

The game of my-ego-versus-yours isn’t won by playing.

 

Our most powerful stories are the true ones.

 

Thoughts follow feelings. And it works the same with people.

 

Build an ecosystem, not an ego-system.

 

LESS sell, MORE soul; LESS yell, MORE yo.

 

Swallow your ego.

LOGO VERSIONS
BRAND COLORS

#A5CF50

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A refreshing and revitalizing shade, Greenery is symbolic of new beginnings.

 

Greenery is a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate.

Greenery is nature’s neutral. The more submerged people are in modern life, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world. This shift is reflected by the proliferation of all things expressive of Greenery in daily lives through urban planning, architecture, lifestyle and design choices globally. A constant on the periphery, Greenery is now being pulled to the forefront -it is an omnipresent hue around the world.

 

A life-affirming shade, Greenery is also emblematic of the pursuit of

personal passions and vitality.

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BRAND TYPEFACES

H1

p1

CTA

iA Writer Duospace Bold

iA Writer Duospace Regular

iA WRITER DUOSPACE BOLD ITALIC

ICONOGRAPHY
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